{"product_id":"proctor-tony-essentials-of-marketing-research-9780273625315","title":"Essentials of Marketing Research","description":"The traditional approach to marketing research and the traditional tools of ysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data ysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":53771015455062,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780273625315_1.jpg?v=1781806016","url":"https:\/\/www.momoxbooks.com\/products\/proctor-tony-essentials-of-marketing-research-9780273625315","provider":"momoxbooks","version":"1.0","type":"link"}