{"product_id":"peter-shankman-customer-service-new-rules-for-a-social-media-world-9780789747099","title":"Customer Service: New Rules for a Social Media World","description":"How to use social and viral technologies to supercharge customer service - and avoid disasters along the way The breakthrough guide to leveraging social and viral media - by Peter Shankman, the legendary founder of HARO, one of today's hottest Internet growth companies Actionable insights based on what's really happening right now - not yesterday's news or academic theory How to build customer loyalty, trust, and credibility online - and rebuild it after a customer service catastrophe In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the world's fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 25-year career online. Shankman covers all this, and more: \" Getting smarter about social networking every day \" Choosing which online media make sense for you - and which you can \" Learning from other companies' viral \"disasters\" \" Gaining customer loyalty, trust, and credibility on the web \" Rebuilding your credibility after you've taken a public \"hit\" online \" Making sure everyone hears your customers when they compliment you \" Capturing all your customer knowledge and using it in real time \" Keeping people talking - and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: \"You don't need an army - or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO.\" You can, too - and this book will show you how.","brand":"QUE CORP","offers":[{"title":"Default Title","offer_id":53626435633494,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780789747099_1.jpg?v=1781726171","url":"https:\/\/www.momoxbooks.com\/products\/peter-shankman-customer-service-new-rules-for-a-social-media-world-9780789747099","provider":"momoxbooks","version":"1.0","type":"link"}