{"product_id":"pepels-werner-grundlagen-der-mediaplanung-9783428187584","title":"Grundlagen der Mediaplanung","description":"»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.","brand":"Duncker \u0026 Humblot GmbH","offers":[{"title":"Used - good","offer_id":53267705430358,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783428187584_1_267987f3-8d77-4c18-b7b4-0bb01314d1a8.jpg?v=1781220033","url":"https:\/\/www.momoxbooks.com\/products\/pepels-werner-grundlagen-der-mediaplanung-9783428187584","provider":"momoxbooks","version":"1.0","type":"link"}