{"product_id":"paul-wiefels-the-chasm-companion-9781841124681","title":"The Chasm Companion","description":"\"Using The Chasm Group's models, BEA had become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record.\" William T. Coleman III, Founder, Chairman, \u0026amp; Chief Strategy Officer, BEA Systems, Inc.\n\u003cbr\u003e\n\u003cbr\u003e\n\"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what's worked and what hasn't is a must read for every marketing manager embarking into uncharted territory.\" Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett-Packard\n\u003cbr\u003e\n\u003cbr\u003e\n\"This is the must-have high-tech business survival guide for our new century.\" Steve Hayden, Vice Chairman, Ogilvy Worldwide\n\u003cbr\u003e\n\u003cbr\u003e\n\"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high-tech product or service.\" Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53666731032918,"sku":"9781841124681-G","price":3.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781841124681_1_e11bcb8e-994a-4cf7-8900-4351d7efa9d4.jpg?v=1778850680","url":"https:\/\/www.momoxbooks.com\/products\/paul-wiefels-the-chasm-companion-9781841124681","provider":"momoxbooks","version":"1.0","type":"link"}