{"product_id":"paul-sloane-a-guide-to-open-innovation-and-crowdsourcing-9780749463076","title":"A Guide to Open Innovation and Crowdsourcing","description":"Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.","brand":"Kogan Page","offers":[{"title":"Used - good","offer_id":53585032970582,"sku":"9780749463076-G","price":1.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780749463076_1.jpg?v=1778468046","url":"https:\/\/www.momoxbooks.com\/products\/paul-sloane-a-guide-to-open-innovation-and-crowdsourcing-9780749463076","provider":"momoxbooks","version":"1.0","type":"link"}