{"product_id":"patrick-vital-strategic-sports-sponsorship-in-practice-9786200744418","title":"Strategic sports sponsorship in practice","description":"Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof\/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":53727991431510,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/patrick-vital-strategic-sports-sponsorship-in-practice-9786200744418","provider":"momoxbooks","version":"1.0","type":"link"}