{"product_id":"p-shira-white-new-ideas-about-new-ideas-9780738207803","title":"New Ideas about New Ideas","description":"n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":53804338348374,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/p-shira-white-new-ideas-about-new-ideas-9780738207803","provider":"momoxbooks","version":"1.0","type":"link"}