{"product_id":"oded-shenkar-copycats-9781422126738","title":"Copycats","description":"In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: - How to select the right model to imitate - How to avoid oversimplification of a model - Which imitation strategy to use - How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":53627264270678,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781422126738_1_4bc20fff-6d6c-44f2-b50c-5d4f4641b211.jpg?v=1778653985","url":"https:\/\/www.momoxbooks.com\/products\/oded-shenkar-copycats-9781422126738","provider":"momoxbooks","version":"1.0","type":"link"}