{"product_id":"nick-usborne-net-words-creating-high-impact-online-copy-9780071380393","title":"Net Words: Creating High-Impact Online Copy","description":"A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. \"Net Words\" explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line \"voice\" and use it to forge lasting bonds with customers, increase market share, and close sales.","brand":"MCGRAW HILL BOOK CO","offers":[{"title":"Used - good","offer_id":53645897466198,"sku":"9780071380393-G","price":1.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780071380393_1.jpg?v=1779779341","url":"https:\/\/www.momoxbooks.com\/products\/nick-usborne-net-words-creating-high-impact-online-copy-9780071380393","provider":"momoxbooks","version":"1.0","type":"link"}