{"product_id":"nicholas-webb-what-customers-crave-how-to-create-relevant-and-memorable-experiences-at-every-touchpoint-9780814437810","title":"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint","description":"The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about . Use listening posts and Contact Point Innovation to refine customer types . Engineer experiences for each micromarket that are not only exceptional, but insanely relevant . Connect across the five most important touchpoints . Co-create with your customers . And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.","brand":"HARPERCOLLINS LEADERSHIP","offers":[{"title":"Used - good","offer_id":53916394094934,"sku":"9780814437810-G","price":4.49,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/nicholas-webb-what-customers-crave-how-to-create-relevant-and-memorable-experiences-at-every-touchpoint-9780814437810","provider":"momoxbooks","version":"1.0","type":"link"}