{"product_id":"nagle-thomas-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-trade-version-9780136693765","title":"Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)","description":"This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.","brand":"Routledge","offers":[{"title":"Used - very good","offer_id":53729832173910,"sku":"9780136693765-V","price":8.49,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/nagle-thomas-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-trade-version-9780136693765","provider":"momoxbooks","version":"1.0","type":"link"}