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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)

By Thomas Nagle

Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)

By Thomas Nagle

Only 1 item left in stock
Description
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
Product details
Edition:
2
Number of Pages:
400
Release Date:
1994-07-06
Publication Date:
1994-07-06
Publisher:
Routledge
Languages:
Published: English, Original: English
ISBN10:
0136693768
Weight:
658 g
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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