{"product_id":"mourad-siham-the-power-of-luxury-on-product-perception-9786208944339","title":"The Power of Luxury on Product Perception","description":"The brand, thanks to its image, values and personality, gives the product greater value. This is most obvious when dealing with a luxury brand. The aim of this book is therefore to understand what a luxury brand really brings to the consumer, considering both the tangible and intangible elements of the product. To answer this question, a comparative analysis was carried out between a product bearing a luxury cosmetics brand and the same product in blind. Several tangible and intangible indicators were used. In the end, we found that immaterial elements (make-up effects) were overestimated, while material elements were better appreciated when the product was branded. The material elements themselves (smoothness and fluidity of texture) were rated in the same way.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":53703337541974,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9786208944339_1.jpg?v=1781758790","url":"https:\/\/www.momoxbooks.com\/products\/mourad-siham-the-power-of-luxury-on-product-perception-9786208944339","provider":"momoxbooks","version":"1.0","type":"link"}