{"product_id":"moss-peter-making-a-marque-9781854433107","title":"Making a Marque","description":"This book shows how Rolls-Royce turned its very name into a byword for luxury.\n\u003cp\u003eFew brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century.\u003c\/p\u003e\n\u003cp\u003eThis history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Dalton Watson Fine Books","offers":[{"title":"Used - good","offer_id":53199180464470,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781854433107_1_ba1948cc-787f-465f-9269-7739074363e8.jpg?v=1781612696","url":"https:\/\/www.momoxbooks.com\/products\/moss-peter-making-a-marque-9781854433107","provider":"momoxbooks","version":"1.0","type":"link"}