{"product_id":"mosley-richard-employer-branding-for-dummies-9781119071648","title":"Employer Branding For Dummies","description":"- Perfect your recruitment marketing - Develop a compelling employer value proposition - Demonstrate your employer brand ROI Attract and retain the very best talent The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer — and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door. Inside ... - Create a strong business case - Develop an effective strategy - Identify your key target audiences - Create a compelling brand promise - Build an attractive career site - Harness social media - Deliver an engaging experience - Identify the right metrics and KPIs","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Used - good","offer_id":53389091766614,"sku":"9781119071648-G","price":12.79,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":53492753727830,"sku":"9781119071648-V","price":13.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119071648_1_eba03ac0-0e7c-44ed-a7a4-244fd2b73788.jpg?v=1778065875","url":"https:\/\/www.momoxbooks.com\/products\/mosley-richard-employer-branding-for-dummies-9781119071648","provider":"momoxbooks","version":"1.0","type":"link"}