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Employer Branding For Dummies

By Richard Mosley

Product Image: Employer Branding For Dummies

Employer Branding For Dummies

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Description
- Perfect your recruitment marketing - Develop a compelling employer value proposition - Demonstrate your employer brand ROI Attract and retain the very best talent The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer — and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door. Inside ... - Create a strong business case - Develop an effective strategy - Identify your key target audiences - Create a compelling brand promise - Build an attractive career site - Harness social media - Deliver an engaging experience - Identify the right metrics and KPIs
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2017-01-27
Publication Date:
2017-03-24
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
111907164X
ISBN13:
9781119071648
GPSR Manufacturer Reference:
[email protected]
Weight:
488 g
Height:
187 cm
Width:
233 cm
Thickness:
22 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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