{"product_id":"meyerson-rob-brand-naming-9781637421550","title":"Brand Naming","description":"You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist\n\u003cbr\u003e\nThe most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.","brand":"Business Expert Press","offers":[{"title":"Used - good","offer_id":53236539490646,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - like new","offer_id":53355794071894,"sku":"9781637421550-N","price":8.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781637421550_1.jpg?v=1777942192","url":"https:\/\/www.momoxbooks.com\/products\/meyerson-rob-brand-naming-9781637421550","provider":"momoxbooks","version":"1.0","type":"link"}