{"product_id":"melva-robertson-the-brand-new-leader-9798823345910","title":"The Brand New Leader","description":"The Brand New Leader: Recognizing the Impact of Your Leadership Brand explores the powerful connection between personal identity and leadership effectiveness. Rooted in research and real-world application, this book emphasizes how effective leadership styles stem from a leader's unique strengths, values, experiences, and sense of purpose.\n\u003cbr\u003e\nRather than offering a one-size-fits-all approach to leadership, this book empowers readers to recognize, refine, and communicate their leadership brand-one that is deeply personal, action-oriented, and aligned with the needs of those they lead. It introduces the BRAND assessment as a reflection tool to support leadership identity development and offers a framework for building influence with integrity.\n\u003cbr\u003e\nStructured to support academic learning and professional development, The Brand New Leader provides practical strategies to help readers clarify their leadership values, strengthen ethical decision-making, and foster authentic relationships. Chapters emphasize the value of authenticity, innovation, self-awareness, and courage in shaping a leadership brand that resonates across teams and organizations-especially in today's complex and evolving workplace.\n\u003cbr\u003e\nThis book is ideal for undergraduate and graduate courses in leadership development, organizational behavior, business ethics, and personal branding. It also serves as a valuable tool for leadership coaches, HR professionals, and organizational leaders seeking to align their leadership identity with their impact.","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":53713283547478,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9798823345910_1.jpg?v=1778874388","url":"https:\/\/www.momoxbooks.com\/products\/melva-robertson-the-brand-new-leader-9798823345910","provider":"momoxbooks","version":"1.0","type":"link"}