{"product_id":"mcghee-walter-the-little-book-of-successful-major-account-sales-9798349599958","title":"The Little Book of Successful Major Account Sales","description":"In The Little Book of Successful Major Account Sales, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs\/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.\n\u003cbr\u003e\nWalt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.","brand":"Walter McGhee","offers":[{"title":"Default Title","offer_id":53770072162646,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9798349599958_1_7c449faf-1f2f-41a8-a03f-ba61544f58d5.jpg?v=1783348386","url":"https:\/\/www.momoxbooks.com\/products\/mcghee-walter-the-little-book-of-successful-major-account-sales-9798349599958","provider":"momoxbooks","version":"1.0","type":"link"}