{"product_id":"mattison-rob-the-telco-churn-management-handbook-9781411652033","title":"The Telco Churn Management Handbook","description":"Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.","brand":"Lulu.com","offers":[{"title":"Used - very good","offer_id":53908274938198,"sku":"9781411652033-V","price":15.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781411652033_1.jpg?v=1779876231","url":"https:\/\/www.momoxbooks.com\/products\/mattison-rob-the-telco-churn-management-handbook-9781411652033","provider":"momoxbooks","version":"1.0","type":"link"}