{"product_id":"masterson-michael-copy-logic-the-new-science-of-producing-breakthrough-copy-without-criticism-9780982150016","title":"Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)","description":"\u003cp\u003eBack in the \"old days\" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings. \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eCopy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)\u003c\/i\u003e\u003c\/b\u003e eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.\u003c\/p\u003e \u003cp\u003eIn this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning \"B-level\" copy into control beating \"A-level\" copy in just 24 hours.\u003c\/p\u003e \u003cp\u003eThis is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).\u003c\/p\u003e \u003cp\u003eNeedless to say, \u003cb\u003eCopy Logic!\u003c\/b\u003e works.\u003c\/p\u003e \u003cp\u003eSimply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.\u003c\/p\u003e \u003cp\u003eWhether you're a business owner, marketing director, copy chief, or copywriter, \u003cb\u003eCopy Logic!\u003c\/b\u003e will help you produce bigger winners, more often.\u003c\/p\u003e","brand":"American Writers \u0026 Artists Inc.","offers":[{"title":"Used - very good","offer_id":53762974679382,"sku":"9780982150016-V","price":36.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780982150016_1.jpg?v=1781800769","url":"https:\/\/www.momoxbooks.com\/products\/masterson-michael-copy-logic-the-new-science-of-producing-breakthrough-copy-without-criticism-9780982150016","provider":"momoxbooks","version":"1.0","type":"link"}