{"product_id":"masaaki-sato-the-toyota-leaders-an-executive-guide-9781934287231","title":"The Toyota Leaders: An Executive Guide","description":"Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.","brand":"Kodansha","offers":[{"title":"Used - good","offer_id":53198119567702,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53350242845014,"sku":"9781934287231-V","price":9.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781934287231_1.jpg?v=1781612511","url":"https:\/\/www.momoxbooks.com\/products\/masaaki-sato-the-toyota-leaders-an-executive-guide-9781934287231","provider":"momoxbooks","version":"1.0","type":"link"}