{"product_id":"marsden-paul-the-social-commerce-handbook-20-secrets-for-turning-social-media-into-social-sales-9780071802024","title":"The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales","description":"THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. \"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment.\" -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the \"Big Five\"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning \"Likes\" into \"Buys\".\n\u003cli\u003eThe power of social utility\u003c\/li\u003e\n\u003cli\u003eThe appeal of social gifting\u003c\/li\u003e\n\u003cli\u003eThe importance of social curation\u003c\/li\u003e\n\u003cli\u003eThe role of social status\u003c\/li\u003e\n\u003cli\u003eThe value of social intelligence\u003c\/li\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Used - good","offer_id":53225286435158,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780071802024_1.jpg?v=1782335378","url":"https:\/\/www.momoxbooks.com\/products\/marsden-paul-the-social-commerce-handbook-20-secrets-for-turning-social-media-into-social-sales-9780071802024","provider":"momoxbooks","version":"1.0","type":"link"}