{"product_id":"mark-stevens-your-marketing-sucks-9781400081691","title":"Your Marketing Sucks","description":"- Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing-- demand that the money spent on marketing bring in more money in return. - Cut through the myths that claim marketing is about advertising, public relations, or direct mail-- learn that it is about growing the revenue, profit, and valuation of the business. - Fire your advertising agency if it even thinks about applying for a Clio or other creative award. - Implement the marketing moratorium-- stop all marketing until you know how each component of your program justifies itself in dollars and cents.","brand":"Three Rivers Press","offers":[{"title":"Default Title","offer_id":53694474912086,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781400081691_1_35521b41-d859-4020-90b0-4e2ce62f2dd0.jpg?v=1778860794","url":"https:\/\/www.momoxbooks.com\/products\/mark-stevens-your-marketing-sucks-9781400081691","provider":"momoxbooks","version":"1.0","type":"link"}