{"product_id":"manimalathi-p-customer-insight-towards-upi-payments-9786208433345","title":"Customer Insight Towards UPI Payments","description":"According to the NPCI, \"Unified Payments Interface (UPI) is a system that powers multiple bank accounts into a single mobile application, merging several banking features, seamless fund routing\u0026amp; merchant payments into one hood. UPI's overall importance comes from the intense desire and effort made by the RBI and the government to create a cost effective, simple and safe digital payment system that will be used for the large population of the country. According to the RBI, a digital payment platform should be simple, safe and efficient while carrying out payments. The Unified Payment Interface is a single-interface payment system, developed by the National Payment Corporation of India (NPCI). UPI: Unified Payment Interface is a smartphone application that allows users to transfer money between bank account. It is a platform where customers can link bank accounts held by different banks into a single UPI application and use their registered cellphone number to easily trade between them around the clock.","brand":"LAP LAMBERT Academic Publishing","offers":[{"title":"Default Title","offer_id":53688010342742,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9786208433345_1.jpg?v=1778855858","url":"https:\/\/www.momoxbooks.com\/products\/manimalathi-p-customer-insight-towards-upi-payments-9786208433345","provider":"momoxbooks","version":"1.0","type":"link"}