{"product_id":"makhliyo-sherkulova-pragma-semantic-aspects-of-advertising-slogans-9786208441685","title":"PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS","description":"This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.","brand":"LAP LAMBERT Academic Publishing","offers":[{"title":"Default Title","offer_id":53367460397398,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9786208441685_1_26d4d4c2-a557-42ca-9a19-4545d544bd8e.jpg?v=1781642496","url":"https:\/\/www.momoxbooks.com\/products\/makhliyo-sherkulova-pragma-semantic-aspects-of-advertising-slogans-9786208441685","provider":"momoxbooks","version":"1.0","type":"link"}