{"product_id":"ma-winston-the-digital-war-9781119748915","title":"The Digital War","description":"What new directions in China's digital economy mean for us all China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, it's also a vast and hyperactive innovation ecosystem for new technologies. And as China's digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of tech-the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)-can unlock value for their businesses from non-traditional angles. In The Digital War, Winston Ma-investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author-details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership. - How China's younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs - Why Online\/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world - The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game - What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy Anyone interested in what's next for Chinese digital powerhouses-investors, governments, entrepreneurs, international business players-will find this an essential guide to what lies ahead as China's flexes new digital muscles to create new forms of value and challenge established tech giants across the world.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Used - good","offer_id":53266625757526,"sku":"9781119748915-G","price":1.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119748915_1.jpg?v=1781219612","url":"https:\/\/www.momoxbooks.com\/products\/ma-winston-the-digital-war-9781119748915","provider":"momoxbooks","version":"1.0","type":"link"}