{"product_id":"lydia-prexl-communications-guide-for-startups-9783739832180","title":"Communications Guide for Startups","description":"Turning communication into your startup's biggest asset Nine out of ten startups fail. One cause of failure is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication. A book for communication professionals and anyone who wants to learn more about successful communication in the startup world.","brand":"UVK","offers":[{"title":"Used - good","offer_id":53282672017750,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53600295453014,"sku":"9783739832180-V","price":5.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783739832180_1_666e3382-1da3-43ca-a27f-8b82a0173182.jpg?v=1778607179","url":"https:\/\/www.momoxbooks.com\/products\/lydia-prexl-communications-guide-for-startups-9783739832180","provider":"momoxbooks","version":"1.0","type":"link"}