{"product_id":"lewrick-michael-the-design-thinking-playbook-9781119467472","title":"The Design Thinking Playbook","description":"\"This book is THE best definition of Design Thinking that I have seen.\" — Kees Dorst, author of Frame Innovation \"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution.\" — Nigel Cross, author of Design Thinking: Understanding how designers think and work \"Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book.\" — Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations: - Apply design thinking tools and methods in the right context—especially to digital products and services - Understand the latest advances in design thinking coming out of Stanford's d.school - Build awareness for user-centricity - Apply design thinking to the challenges of digital transformation in organizations - Combine Design Thinking with Systems Thinking and Big Data Analytics","brand":"Wiley John + Sons","offers":[{"title":"Default Title","offer_id":53411509207382,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119467472_1_f6f700c8-4c79-4c1b-9b03-ddf3d760402e.jpg?v=1778122626","url":"https:\/\/www.momoxbooks.com\/products\/lewrick-michael-the-design-thinking-playbook-9781119467472","provider":"momoxbooks","version":"1.0","type":"link"}