{"product_id":"larry-mickelberg-launchcode-9781968615017","title":"Launchcode","description":"Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.","brand":"Axonal.AI LLC","offers":[{"title":"Default Title","offer_id":53729488863574,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/larry-mickelberg-launchcode-9781968615017","provider":"momoxbooks","version":"1.0","type":"link"}