{"product_id":"lambing-entrepreneurship-9781292040004","title":"Entrepreneurship","description":"For courses in Entrepreneurship and Small Business Management.At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.","brand":"Pearson","offers":[{"title":"Default Title","offer_id":53828191224150,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/lambing-entrepreneurship-9781292040004","provider":"momoxbooks","version":"1.0","type":"link"}