{"product_id":"l-tracy-tuten-principles-of-marketing-for-a-digital-age-9781036201098","title":"Principles of Marketing for a Digital Age","description":"Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.\n\u003cbr\u003e\n\u003cbr\u003e\n This third edition brings you: \n\u003cul\u003e\n - Brand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and Carrefour - New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative - Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies\n\u003c\/ul\u003e Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.\n\u003cbr\u003e\n\u003cbr\u003e\u003cstrong\u003ePrinciples of Marketing for a Digital Age\u003c\/strong\u003e is your essential guide to marketing as part of an introductory marketing course at college or university.","brand":"Sage Publications Ltd.","offers":[{"title":"Default Title","offer_id":53804022366550,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781036201098_1.jpg?v=1781812485","url":"https:\/\/www.momoxbooks.com\/products\/l-tracy-tuten-principles-of-marketing-for-a-digital-age-9781036201098","provider":"momoxbooks","version":"1.0","type":"link"}