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Inside the BBC and CNN

By Lucy Küng-Shankleman

Product Image: Inside the BBC and CNN

Inside the BBC and CNN

By Lucy Küng-Shankleman

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Description
"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.
Product details
Edition:
illustrated
Number of Pages:
256
Release Date:
2000-09-01
Publication Date:
2000-07-27
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415213215
ISBN13:
9780415213219
GPSR Manufacturer Reference:
[email protected]
Weight:
552 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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