{"product_id":"kuhn-richard-marketing-9783859328716","title":"Marketing","description":"For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.","brand":"Weber Verlag AG","offers":[{"title":"Used - good","offer_id":53253383815510,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783859328716_1_0d949f0f-2de0-497a-8d26-3d0e32c0a39a.jpg?v=1778658405","url":"https:\/\/www.momoxbooks.com\/products\/kuhn-richard-marketing-9783859328716","provider":"momoxbooks","version":"1.0","type":"link"}