{"product_id":"kotler-philip-b2b-brand-management-9783540253600","title":"B2B Brand Management","description":"This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.","brand":"Springer-Verlag GmbH","offers":[{"title":"Used - good","offer_id":53212444164438,"sku":"9783540253600-G","price":2.79,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":53427886457174,"sku":"9783540253600-V","price":4.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783540253600_1_6e0e8fd3-064e-4b5b-b4ac-d3a12c634d58.jpg?v=1777933388","url":"https:\/\/www.momoxbooks.com\/products\/kotler-philip-b2b-brand-management-9783540253600","provider":"momoxbooks","version":"1.0","type":"link"}