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B2B Brand Management

By Philip Kotler

Product Image: B2B Brand Management

B2B Brand Management

Only 2 items left in stock
Description
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Product details
Edition:
1
Number of Pages:
373
Release Date:
2006-08-17
Publication Date:
2006-08-17
Publisher:
Springer-Verlag GmbH
Languages:
Original: English
ISBN10:
3540253602
ISBN13:
9783540253600
GPSR Manufacturer Reference:
[email protected]
Weight:
724 g
Height:
4 cm
Width:
241 cm
Thickness:
30 cm
Preview Link:
http://www.libreka.de/9783540253600/FC?Images=1

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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