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Insurance Marketing

By Thomas Köhne

Insurance Marketing

By Thomas Köhne

0 - Default Title
Description
This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to the latest research findings and in-depth literature, far beyond previous works on insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance. The textbook is aimed at Bachelor's and Master's students, academics and interested professionals.
Product details
Number of Pages:
596
Release Date:
2025-10-02
Publication Date:
2025-10-02
Publisher:
Springer
Languages:
Original: English
ISBN10:
3658473444
ISBN13:
9783658473440
GPSR Manufacturer Reference:
[email protected]
Weight:
1280 g
Height:
173 cm
Width:
246 cm
Thickness:
36 cm
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