{"product_id":"kingsnorth-simon-digital-marketing-strategy-9781398622067","title":"Digital Marketing Strategy","description":"Ready to develop and implement a digital marketing strategy that elevates your career?\n\u003cbr\u003e\nDigital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.\n\u003cbr\u003e\nYou'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples\n\u003cbr\u003e\nWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.\n\u003cbr\u003e\nThemes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53769775841622,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/kingsnorth-simon-digital-marketing-strategy-9781398622067","provider":"momoxbooks","version":"1.0","type":"link"}