{"product_id":"kent-ray-marketing-research-9781844803279","title":"Marketing Research","description":"Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context.Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives.This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":53670754091350,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781844803279_1_317a7149-1a3b-4df7-8dba-2089df471285.jpg?v=1778832318","url":"https:\/\/www.momoxbooks.com\/products\/kent-ray-marketing-research-9781844803279","provider":"momoxbooks","version":"1.0","type":"link"}