{"product_id":"kennedy-marie-r-marketing-your-library-s-electronic-resources-a-how-to-do-it-manual-9781555708894","title":"Marketing Your Library's Electronic Resources: A How-To-Do-It Manual","description":"It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.","brand":"NEAL SCHUMAN PUBL","offers":[{"title":"Used - good","offer_id":53585863606614,"sku":"9781555708894-G","price":1.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781555708894_1_d4450d16-0c49-4ba9-b7b9-ca097bc2aba6.jpg?v=1781715134","url":"https:\/\/www.momoxbooks.com\/products\/kennedy-marie-r-marketing-your-library-s-electronic-resources-a-how-to-do-it-manual-9781555708894","provider":"momoxbooks","version":"1.0","type":"link"}