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Brand Global, Adapt Local

By Katherine Melchior Ray

Product Image: Brand Global, Adapt Local

Brand Global, Adapt Local

By Katherine Melchior Ray

0 - Default Title
Description
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Product details
Edition:
1
Number of Pages:
296
Release Date:
2025-06-03
Publication Date:
2025-06-24
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398619825
ISBN13:
9781398619821
GPSR Manufacturer Reference:
[email protected]
Weight:
611 g
Height:
161 cm
Width:
240 cm
Thickness:
21 cm
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