{"product_id":"katharina-kopp-toni-too-close-for-comfort-9786208453428","title":"Too close for comfort?","description":"As plant-based alternatives surge in popularity, marketers face a crucial dilemma: should these products mirror their animal-based counterparts or stand apart? This thought-provoking study dives into how product naming-like \"oat milk\" versus \"oat drink\"-influences consumer perception, taste evaluation, and purchase intent. With fresh experimental insights and a sharp focus on real-world branding, this research reveals why the words we choose matter-yet why taste still reigns supreme. A must-read for marketers, food innovators, and anyone curious about the future of what we eat.","brand":"LAP LAMBERT Academic Publishing","offers":[{"title":"Default Title","offer_id":53739662180694,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/katharina-kopp-toni-too-close-for-comfort-9786208453428","provider":"momoxbooks","version":"1.0","type":"link"}