{"product_id":"karina-karn-why-customers-choose-9781919349831","title":"Why Customers Choose","description":"Why do some brands feel instantly right while others are ignored, even when the product is better?\n\u003cbr\u003e\nPeople do not buy consciously. They respond to cues, fast emotional responses, learned habits, social signals and invisible reference points present in the moment of choice. This is why there is no average consumer.\n\u003cbr\u003e\nThese responses are not random. They are shaped over time by biology and lived experience, which determine what feels safe, familiar, risky or worth choosing before logic ever gets involved, drawing from behavioural science, neuroscience and psychology.\n\u003cbr\u003e\nOnce you understand this, marketing stops being about saying more and becomes about triggering the right thing. Founders can rethink positioning, messaging and strategy by focusing on what actually moves a person to choose one brand over another.","brand":"Accelerating Brands Press","offers":[{"title":"Default Title","offer_id":53818816921942,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/karina-karn-why-customers-choose-9781919349831","provider":"momoxbooks","version":"1.0","type":"link"}