{"product_id":"karina-karn-invisible-triggers-9781919349817","title":"Invisible Triggers","description":"\"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!\"- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.\n\u003cbr\u003e\nMost brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.\n\u003cbr\u003e\nHuman decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.\n\u003cbr\u003e\nWhat if the answer isn't another tactic?What if this book is the manual they never gave you?\n\u003cbr\u003e\nTrusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.\n\u003cbr\u003e\nThis is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics\n\u003cbr\u003e\nInside, you will learn how to:CAPTURE ATTENTION \u0026amp; CREATE DEMAND: Learn the frameworks that make your brand the only choiceDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'BUILD DEEP LOYALTY \u0026amp; TRUST: Forge emotional connections that turn buyers into advocatesWIN YOUR MARKET POSITION: Make the competition irrelevant\n\u003cbr\u003e\nTHE UNFAIR ADVANTAGE:Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.It's time to decode. Your unfair advantage is waiting.","brand":"Accelerating Brands Press","offers":[{"title":"Default Title","offer_id":53794586296662,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/karina-karn-invisible-triggers-9781919349817","provider":"momoxbooks","version":"1.0","type":"link"}