{"product_id":"kaplan-robert-s-strategy-maps-converting-intangible-assets-into-tangible-outcomes-9781591391340","title":"Strategy Maps: Converting Intangible Assets into Tangible Outcomes","description":"More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the \"strategy map\"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual \"aha!\" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.","brand":"Harvard Business Review Press","offers":[{"title":"Used - very good","offer_id":53670169215318,"sku":"9781591391340-V","price":9.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53195733336406,"sku":"9781591391340-G","price":7.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781591391340_1.jpg?v=1782331799","url":"https:\/\/www.momoxbooks.com\/products\/kaplan-robert-s-strategy-maps-converting-intangible-assets-into-tangible-outcomes-9781591391340","provider":"momoxbooks","version":"1.0","type":"link"}