{"product_id":"jr-l-robert-root-the-rhetorics-of-popular-culture-9780313244032","title":"The Rhetorics of Popular Culture","description":"\"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip.\"-Choice","brand":"Praeger","offers":[{"title":"Used - good","offer_id":53194916757846,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780313244032_1_b947b73b-6521-4cc6-8327-c8a6929bb756.jpg?v=1782332594","url":"https:\/\/www.momoxbooks.com\/products\/jr-l-robert-root-the-rhetorics-of-popular-culture-9780313244032","provider":"momoxbooks","version":"1.0","type":"link"}