{"product_id":"jose-luis-reis-marketing-and-smart-technologies-9789819630806","title":"Marketing and Smart Technologies","description":"This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":53695991578966,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9789819630806_1.jpg?v=1778861872","url":"https:\/\/www.momoxbooks.com\/products\/jose-luis-reis-marketing-and-smart-technologies-9789819630806","provider":"momoxbooks","version":"1.0","type":"link"}