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Outside Insight

By Jorn Lyseggen

Product Image: Outside Insight

Outside Insight

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Description
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Product details
Number of Pages:
320
Release Date:
2017-10-12
Publication Date:
2017-10-12
Publisher:
Ideapress Publishing
Languages:
Original: English
ISBN10:
1940858461
ISBN13:
9781940858463
GPSR Manufacturer Reference:
[email protected]
Weight:
544 g
Height:
155 cm
Width:
213 cm
Thickness:
25 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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