{"product_id":"jonathan-sutherland-key-concepts-in-marketing-9781403915276","title":"Key Concepts in Marketing","description":"Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.","brand":"Bloomsbury 3PL","offers":[{"title":"Default Title","offer_id":53651295109462,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781403915276_1_2358fe8c-def7-4f20-b796-a09e31742628.jpg?v=1778756758","url":"https:\/\/www.momoxbooks.com\/products\/jonathan-sutherland-key-concepts-in-marketing-9781403915276","provider":"momoxbooks","version":"1.0","type":"link"}