{"product_id":"jonas-nogueira-cultural-sponsorship-strategies-9786207838899","title":"Cultural Sponsorship Strategies","description":"Cultural sponsorship is a source of funding for culture and a communication strategy that rose dramatically in the 1980s and remains today within the organizational communication mix. Using an in-depth interview methodology, this study aims to analyze the cultural sponsorship practices developed by the main sponsoring companies in Brazil. Based on the question: \"How do companies in Brazil understand and manage their cultural sponsorship strategies?\", in-depth interviews were conducted with eight major companies with different cultural sponsorship activities in the country (BNDES, Banco do Brasil - Centro Cultural Banco do Brasil SP, Itaú - Instituto Itaú Cultural, Petrobrás, BNB, Santander, Companhia de Gás da Bahia - BAHIAGÁS, Copel Geração e Transmissão). What is presented in this book is an overview of sponsorship strategy management practices in Brazil, the result of this monographic research.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":53366616850774,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9786207838899_1_d5c7ac07-c319-4ae2-b63e-1dfa90d1f47b.jpg?v=1781642008","url":"https:\/\/www.momoxbooks.com\/products\/jonas-nogueira-cultural-sponsorship-strategies-9786207838899","provider":"momoxbooks","version":"1.0","type":"link"}